Hotel Schema
What it is: Structured data that identifies your website as a hotel property.
How to improve: Add Hotel schema to your homepage or main hotel page.
Lobbychat.ai
AI Website Technical Readiness Audit Guide
This guide explains the hotel-specific technical foundations that help AI systems discover, understand, and navigate your website before the content review stage.
Hotel Identity
Can AI clearly recognise this website as a hotel?
Organization Schema
What it is: Structured data that clarifies the business or brand behind the hotel website.
How to improve: Add Organization or LocalBusiness schema to your website.
AI Discovery
Can AI discover the website?
robots.txt
What it is: A file that tells crawlers which parts of your website can be accessed.
How to improve: Keep robots.txt accessible and avoid blocking important public hotel pages.
XML Sitemap
What it is: A list of important pages that helps search engines and AI crawlers discover your website.
How to improve: Maintain a valid sitemap that includes important hotel pages such as rooms, FAQ, contact, and getting-there pages.
llms.txt
What it is: An emerging file format intended to give AI systems a lightweight reference point for website content.
How to improve: Create an llms.txt file and keep it updated as standards evolve.
Website Structure
Can AI easily navigate the hotel website?
Dedicated Rooms Section
What it is: A clear rooms or accommodation URL helps AI systems and guests identify where room information lives.
How to improve: Use a dedicated rooms, rooms-suites, accommodation, stay, or guest-rooms section.
Multiple Languages
What it is: Language signals help systems understand whether your website offers content for different guest markets.
How to improve: If your website supports multiple languages, use clear language alternates such as hreflang links.
Guest Information
Can guests easily find essential hotel information?
FAQ Page
What it is: A dedicated page for common guest questions and practical stay information.
How to improve: Create a dedicated FAQ page and link to it from the main navigation or footer.
Contact Us Page
What it is: A dedicated page for direct hotel contact details.
How to improve: Keep direct phone, email, and enquiry options easy to find.
Getting There Page
What it is: A dedicated page for address, directions, transport, parking, and arrival information.
How to improve: Create a location, directions, or getting-there page for arrival details.
Open Graph Metadata
What it is: Metadata that helps hotel pages display clearly when shared or interpreted by AI and social platforms.
How to improve: Add Open Graph metadata to the homepage and important hotel pages.
Guest Information Coverage
The technical audit is the first step. Once the foundations are in place, use the Guest Information Workbook to manually review the content guests look for before booking.
Open Guest Information Workbook (147 Questions)